the ignorance of society

...OF COURSE, you wouldn't expect a whole lot of influence caused by a single reference, statement, even a general theme,  somewhere seemingly ineffectual in the media. But perhaps these little hints- in any direction- have more say in our lifestyle than we're aware of.             "The media has a strong influence on society, both negatively and positively." Says writer Kathy D, in an article for Helium:Society and Lifestyle. "How could it not have an influence, even if it's to provoke thought? The media is all around us and what surrounds us, will have an effect in some manner."

But is is only what we're aware of that influences us? According to Dr Bahador Bahrami, of the UCL Institute of Cognitive Neuroscience and the UCL Department of Psychology, subliminal advertising (still legal in U.S.A.) has more effect than we think.   "What's interesting here is that your brain does log things that you aren't even aware of," says Bahrami.  "There is a brain response in the primary visual cortex to subliminal images that attract our attention -- without us having the impression of having seen anything. These findings point to the sort of impact that subliminal advertising may have on the brain. What our study doesn't address is whether this would then influence you to go out and buy a product.  I believe..... it's likely."

         So how does subliminal advertising work? We know it's effective- so effective that in the.....
        (to be continued)